Hello,
I'm Francesco Leonardo

Product Architect

Designer

Creative Director

Brand Strategist

Art Director

SSDLC specialist

UX specialist

About Me

I'm a jack-of-all-trades (master of some) when it comes to IT and communication.

Currently focusing on distributed large-scale software projects in the Pharmacy and Healthcare sector.
Prior to this line of work, I freelanced in strategy and design roles for renowned enterprises and institutions.
Brand Identity, Advertising, Engineering, Press, Training.
But I picked up far too many other things along the way…

I am currently based in Napoli (Italy).

Experiences worth mentioning

since 2022

The Boots Group

Product Architect, contributing to Cloud-native solutions for Pharmacy Retail and Wholesale projects.

2016 - 2022

Magma

Creative and UX director for Ousourcing Services projects; Technical and Solution Architecture consultant for Walgreens Boots Alliance.

2016

ILAS/Networld

Senior Developer, authoring Business Applications and Digital Communication tools.

2015 - 2016

ILAS - Accademia Italiana di Comunicazione Visiva

Web Design Teacher, for the Web Design Pro portfolio as Adobe Certified Expert.

2013-2016

DesignConnection

Strategist, Designer and Developer for a multitude of Branding, Communication and Advertising projects.

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